About

A Brief sum up...

Creative Studio + Art Direction

SHELPROOF is a platform to showcase the work of Creative Specialist, Shelley Pestaina. I'm a Designer and Film Editor with 10 years experience with a proven record of developing campaigns across different mediums for the world’s most recognised brands. My experience includes advertising, bringing knowledge & experience of creative strategy, vision, and communication. Passion is at the heart of each project and inspirations can range from visually striking material through to design trends and pop culture.

EXPERTISE
Creative Strategy / Advertising / Design / Branding / Social Media / Film & Editing 

BRANDS
 Abp / Argent / Barratt London / Ben & Jerry's / Cadogan / Film Africa / Glenfiddich / King's Cross / LSE / Metropolitan Police / MTV / NHS  / Pride Magazine / Playstation / Sony / Unilever / Tottenham Hotspur / Verge Magazine / Vodafone 

 

 

Get in Touch View Work

The Shelproof Offering

Social Media Advice

Web Content Design

Design functionality

Idea

  • 50+

    Clients

  • Cyclist

  • 100+

    Projects Done

  • Photographer

  • 200+

    Coffee Cups

SHELPROOF Copyright © 2016 All right reserved

Services

What projects offer...

- Digital -

  • Social Media Marketing

    Developing social media strategies for clients based upon their end goals. Social media consultancy is only the start however. It can be extended to a full social media service including, social media monitoring and cross channel promotion.

  • Website Design

    From a simple skin design to a fully responsive site, Shelproof will make your website look and function in a way that brings your brand to life and reach your online objectives. With a design tailored to your brand, I will create a clean, professional and easy-to-navigate website, which can be content managed and easily amendable.

  • Video Editing

    Working with your material to create truly unique visual and engaging video content including showreels, corporate films, explainer videos, documentaries 
and music videos.

- Print -

  • Graphic Design

    Design is at the core of what I do. With 10 years experience across the PR, Digital and Marketing industries, this produces a real holistic view of the design process from a range of different design perspectives.

  • Branding

    Shelproof can make your brand look the part, but it’s the understanding of that brand, and the market in which it operates, that will determine its look, feel, character, identity and, ultimately, its success. Depending on your requirements, I will tailor a package to suit your needs.

Key Skills

Illustrator
Photoshop
Indesign
HTML
Final Cut Pro
Premiere
Axure
Wordpress
CSS
Social Media
Branding

Recognition

  • Best Agency Blog – Sabre Awards

    Lead Designer, LDN "London in Short" in-house magazine

    London, UK

  • Artist of the Year

    Winner, Fine Art Prize

    Brentwood, UK

SHELPROOF Copyright © 2016 All right reserved

Work

Some of My Works...

Playstation – VR

[gallery ids="1349,1348,1347,1346"] PRINT DESIGN, ART DIRECTION & EDITORIAL Commissioned to…

Explore

PRINT DESIGN, ART DIRECTION & EDITORIAL

Commissioned to produce a stand alone editorial piece for a research marketing pitch. The brief was to find a way an alternative way to incorporate Playstation’s tone of voice.

LSE | London School of Economics

[gallery ids="1343,1342,1344"] WEBSITE DESIGN & DEVELOPMENT LSE Consulting forms a…

Explore

WEBSITE DESIGN & DEVELOPMENT

LSE Consulting forms a vital bridge between the academic experts at The London School of Economics and Political Science and the wider world. Get in touch with us to commission research, events or other consulting activities tailored to your organisation. Commissioned to re-vamp the LSE Consulting branch of the university.

Film Africa

[gallery ids="1335,1336,1337"] PRINT DESIGN & EDITORIAL LAYOUT Film Africa is…

Explore

PRINT DESIGN & EDITORIAL LAYOUT

Film Africa is an annual London film festival celebrating the best African cinema from across the continent and diaspora brought to you by The Royal African Society. Art Direction and Editorial Design layout of annual programme of events.

 

Glenfiddich

LIGHTING & VIDEO EDITING Shot at 1000 frames per second…

Explore

LIGHTING & VIDEO EDITING

Shot at 1000 frames per second on the Phantom HD camera, production of an ident for Glenfiddich. Helped create the right lighting and tailored the shot in collaborative with the Creative Director.

See Live

Ben & Jerry’s Film

ARTWORKING & VIDEO EDITING The brief was to create a…

Explore

ARTWORKING & VIDEO EDITING

The brief was to create a fun and engaging film charting the history of Ben & Jerry’s Ice Cream from the time the pair met in 1963 to the introduction of their Fair Trade Chocolate Macadamia ice cream in 2009. Art working and editing of visual content.

See Live

Alma Organics

[gallery ids="1362,1365,1364"] CREATIVE CONCEPTION & BRANDING Alma Organics is an…

Explore

CREATIVE CONCEPTION & BRANDING

Alma Organics is an independent beauty brand. Created with nature in mind. All products are completely natural. Creative conception and identity for packaging.

Candy Apple Blue Live

ART DIRECTION & VIDEO EDITNG Candy Apple Blue Bruno Mars…

Explore

ART DIRECTION & VIDEO EDITNG

Candy Apple Blue Bruno Mars Medley edited together for a promotional showreel.

See Live

LCA interactive

[gallery link="file" ids="1205,1206,1207"] ARTWORKING & INTERACTIVE DESIGN London Communications Agency,…

Explore

ARTWORKING & INTERACTIVE DESIGN

London Communications Agency, LCA “…are an award-winning specialist consultancy focusing on London and London issues. From the Olympic Legacy to health service change, major transport projects to long term regeneration schemes, we are experts in communicating change and shaping opinion.” An interactive map produced in collaboration with a developer to convey the prediction of London’s 73 constituencies of this year’s May 7th elections. 


        



        
 
        

        
        

            

                                                    
            

                
Verge Mag Online

                
[gallery link="file" ids="1085,1084,1087,1086"] WEBSITE DESIGN & DEVELOPMENT Verge is the…                

                Explore
            


            

        


        

        
        

                                                
        

            


WEBSITE DESIGN & DEVELOPMENT


Verge is the only national free quality magazine distributed directly to students and young graduates. Design and branding of the online e-zine vergemag e-zine as well as the online website vergemagazine.co.uk



        



        
 
        

        
        

            

                                                    
            

                
Garraway Hotel

                
[gallery link="file" ids="1083,1082,1081,1080"] WEBSITE DESIGN & DEVELOPMENT An ideal choice…                

                Explore
            


            

        


        

        
        

                                                
        

            


WEBSITE DESIGN & DEVELOPMENT


An ideal choice for the business and leisure visitor, the hotel is managed by descendants of James Garraway, a Scottish planter and businessman who settled in Dominica in the 1800s. Redesign of the company’s website and social media platforms, including their Twitter and Facebook presence.


See Live

        



        
 
        

        
        

            

                                                    
            

                
Miguel Alexander Photography

                
[gallery link="file" ids="1074,1075,1076"] WEBSITE DESIGN AND DEVELOPMENT Design, art direction…                

                Explore
            


            

        


        

        
        

                                                
        

            


WEBSITE DESIGN AND DEVELOPMENT


Design, art direction and branding of miguelalexanderphotography.co.uk

        



        
 
        

        
        

            

                                                    
            

                
Candy Apple Blue

                
[gallery link="file" ids="1283,1284,1172"] WEBSITE DESIGN & DEVELOPMENT CANDY APPLE BLUE…                

                Explore
            


            

        


        

        
        

                                                
        

            


WEBSITE DESIGN & DEVELOPMENT


CANDY APPLE BLUE is a five piece function band whose styles of music can tailor fit any event from large corporate events to weddings, festivals and private parties. Total brand re-vamp across photographic imagery to, social media and website. The brief was to capture the fresh energy of the band’s performance whilst still retaining a level of clarity.


See Live

        



        
 
        

        
        

            

                                                    
            

                
LCA print

                
[gallery link="file" ids="1233,1234,1211"] PRINT DESIGN & EDITORIAL London Communications Agency,…                

                Explore
            


            

        


        

        
        

                                                
        

            


PRINT DESIGN & EDITORIAL


London Communications Agency, LCA …are an award-winning specialist consultancy focusing on London and London issues. From the Olympic Legacy to health service change, major transport projects to long term regeneration schemes, we are experts in communicating change and shaping opinion. Infographics and production of monthly newsletter ‘LDN’, a monthly newsletter keeping you on top of the news that matters in London.

        



        
 
        

        
        

            

                                                    
            

                
Network Rail

                
[gallery link="file" ids="1277"] PRINT DESIGN & EDITORIAL We run, maintain…                

                Explore
            


            

        


        

        
        

                                                
        

            


PRINT DESIGN & EDITORIAL


We run, maintain and develop Britain’s rail tracks, signalling, bridges, tunnels, level crossings and many key station. Promotional infographic showcasing Network Rail’s attributes for client meeting.

        



        
 
        

        
        

            

                                                    
            

                
Absolutely Chelsea

                
[gallery link="file" ids="702,703,704"] Zest Media produces luxury lifestyle magazines for…                

                Explore
            


            

        


        

        
        

                                                
        

            


Zest Media produces luxury lifestyle magazines for the ultra high net worth residents of London. Featured layout spreads.

        



        
 
        

        
        

            

                                                    
            

                
Verge Print

                
[gallery link="file" ids="1089,1090,1091,1092"] PRINT DESIGN & EDITORIAL Verge is the…                

                Explore
            


            

        


        

        
        

                                                
        

            


PRINT DESIGN & EDITORIAL


Verge is the only national free quality magazine distributed directly to students and young graduates. Design and branding of the online e-zine vergemag e-zine as well as the online website vergemagazine.co.uk



        



        
 
        

        
        

            

                                                    
            

                
Stream UK

                
[gallery link="file" ids="1095,1096,1097"] PRINT DESIGN & ART DIRECTION Brochures, leaflets…                

                Explore
            


            

        


        

        
        

                                                
        

            


PRINT DESIGN & ART DIRECTION


Brochures, leaflets and featured display stand from workshop in Monaco designed as part of a fresh look for the company StreamUK.

        



        
 
        

        
        

            

                                                    
            

                
Pride Magazine

                
[gallery link="file" ids="1101,1100"] PRINT DESIGN & EDITORIAL Pride has been…                

                Explore
            


            

        


        

        
        

                                                
        

            


PRINT DESIGN & EDITORIAL


Pride has been the lifestyle bible of the woman of colour for nearly two decades. Pride is unique, blending multiculturalism with modern UK living. Pride is the face of black Britain. Featured layout spreads.

        



        
 
        

        
        

            

                                                    
            

                
Ben & Jerrys

                
[gallery link="file" ids="607,608"] PRINT DESIGN & EDITORIAL Working with a…                

                Explore
            


            

        


        

        
        

                                                
        

            


PRINT DESIGN & EDITORIAL


Working with a design-led creative studio I had the opportunity to work on creating some design and artwork for the client Ben & Jerry’s.

        



        
 
        

        

    
 

    

    








    

    

    
Some of my happy clients


    

        
        
    

    







    
    
        
  • 
            
    50+
    
            
    Clients
    
        
    • 
        
  • 
            
    
            
    Cyclist 
    
        
    • 
        
  • 
            
    100+
    
            
    Projects Done
    
        
    • 
        
  • 
            
    
            
    Photographer
    
        
    • 
        
  • 
            
    200+
    
            
    Coffee Cups
    
        
    • 
    






    
SHELPROOF Copyright © 2016 All right reserved









 



    

        
        
Contact

        
Way to Reach Me...

    

    


    






Drop me a line




 
    


         
        















Your Name (required)

     


Your Email (required)

     


Subject

     


Your Message

     




        

    










    
SHELPROOF Copyright © 2016 All right reserved









 

    Close
    Scroll